Bad influence: how the internet hijacked our health
A 2026 book by Dr Deborah Cohen published by Simon and Schuster explains how health influencers and online trends can blur the line between medicine and marketing. The book explores the negative, and potentially dangerous impact of health influencers and online trends on public health perceptions.
In her book, Dr. Cohen highlights how the internet has transformed healthcare, often leading to confusion between legitimate medical advice and marketing tactics.
The Key Themes of the Book Include:
The Rise and Danger of Health Influencers
Health influencers often promote untested therapies and wellness solutions.
The rise of social media has made it easier for these influencers to reach large audiences.
Many claims made by influencers lack scientific backing.
Challenges in Healthcare
Increasing waiting times for medical appointments have led people to seek advice online.
The commodification of health information has created a marketplace where misinformation can thrive.
The book discusses the dangers of relying on online sources for health decisions.
Importance of Critical Thinking
Readers are encouraged to critically evaluate health information found online.
The book serves as a guide to distinguish between credible medical facts and online fiction.
Reception
"Bad Influence" has been recognized as essential reading for anyone navigating the complex landscape of online health information, and has been shortlisted for the 2026 Royal Society Science Book Prize, suggesting its significance in contemporary discussions about health and wellness information and importance of user education.
